Smoking findings gain media traction

45 and Up Study research showing that 1.8 million – or two in every three – smokers will die from their habit if they continue to smoke, garnered national and international media interest, with around 800 media items on the research, published in the journal BMC Medicine. 

A selection of media coverage

Smoking worse than previously thought: two thirds expected to die early
The Sydney Morning Herald

Cigarettes will kill two in three Australian smokers, Melbourne University and Sax Institute study finds
Herald Sun

Tobacco industry ‘should be sued by government’ over smokers’ health costs
The Guardian

Tobacco kills two out of three smokers
IFL Science

Two out of three smokers will die from habit: Study
Toronto Sun

The terrifying rate at which smokers die from smoking
The Washington Post

Find out more