Investigators: Ms Carley Gemelli, Ms Jane Hayman, Dr Daniel Waller (CI).

The 45 and Up Study data provides potential new insight into the health behaviours of a population of blood donors and non-blood donors in the NSW community allowing the Australian Red Cross Blood Service to tailor and target communications based on a better understanding of donors.

This project aims to determine the importance of lifestyle factors in affecting donation behaviour, and suitability of blood for donation. The project will also explore and compare blood donor and non-blood donor characteristics and their effect on donation behaviour.