Early diagnosis of lung cancer may be important in improving the survival rate and patients’ quality of life. This Evidence Check review assessed the effectiveness of ‘signs and symptoms’ campaigns in influencing knowledge, attitudes, beliefs and help-seeking behaviour in the general community and at-risk groups. Interventions may be effective, but the evidence is limited overall, and very limited for at risk groups. Social marketing frameworks may provide a structure for future interventions.


Gordon R, Magee C, Jones S, Phillipson L, Barrie L.

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